Fundraising by the Generations: Boomers Lead

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By: Doug Bedell

Following up on yesterday's post on the march of the generations ("The Millennials Are Coming..."), here's a post by Kivi Leroux Miller on fundraising participation by the generations — Generation Y (the Millennials), Generation X, Boomers and Matures. Boomers are today's leading givers, but the advice of the Blackbaud firm that compiled the data is "Know Your Donors' Birthdays."

Here's, also, a blog we've come across for non-profit organizations — npEngage.

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About the Author

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

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