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What PR Women Really Need
By: Gerard E. Mayers
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It’s a well-known secret that some of the most successful flacks in our business are women. Some of the most respected PR firms are also headed by, owned by, or run by....you guessed it, women.

An article recently appeared on the Ragan’s PR Daily website that caught my eye. Titled “12 things PR women can’t live without,” the piece was authored by Jazz Chappell, who is currently pursuing a major in PR at Leeds Metropolitan University.

Some of what Ms. Chappell mentions should be obvious, but some of the others are not. (For her complete article, click here.) She notes, “A career in PR can be unpredictable, busy, and challenging. Every day, we juggle a multitude of responsibilities, and we need to be available 24/7. To help with the demands of the job there are a few essentials that will keep you looking your best and ready for whatever the wonderful world of public relations will throw at you.”

I am not going to cite all of her suggestions, but am going to quote some of them herein:

Notebook and pen
For keeping those all-important to-do lists and remembering ideas, we always carry a notebook and pen. Inspiration often hits you at the most unexpected times. Spot a great PR-stunt while walking down Oxford Street? Just read a fabulous interview feature in a magazine, perfect for your client? Write it all down, so all contact details and inspiration are safe.

Phone and charger
Emailing on the go, tweeting like a champ, checking client coverage on your daily commute or when working at an event all day — chances are good that your smartphone will not be able to keep up with your high speed and the battery will go. Having a fully charged phone will mean that you are never out of the loop and clients can always get hold of you. Plus, how else would you get your Instagram fix?

Kindle (or book)
For that morning commute, aside from grabbing a copy of the Metro before jumping on the train or bus, having a great book to get lost in will make the journey speed by. Whether it’s an inspiring autobiography or an epic romance, find something to suit you.

Black blazer
Keeping a blazer over your chair will mean you are always able to smarten up any look. Clients can drop in at any time, and a black blazer is the perfect way to add that instant professional look to any outfit.
 
High heels
The same applies to heels; it’s not essential to wear heels all the time (depending on the office), so again, it is always handy to keep some simple black heels under your desk. You never know what might happen.
 
Nail polish and file
With all the meetings and inevitable hand-shaking, it’s important to keep your nails in great condition and the polish looking clean.
 
Sticky notes
For to-do lists, contact numbers, and messages for colleagues, sticky notes are an office must-have.
 
Umbrella
Especially if in the UK, you can never guarantee that you aren’t going to get caught in a drizzle or a downpour. Nothing ruins an outfit or makes you feel awful the way rain does.

Bottle of water
You will be very busy and often running around the city, especially for a long press day, so it is important to stay healthy and hydrated.



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About the Author
Gerard E. "Gerry" Mayers writes about PR and other relevant topics for PR professionals. A former PR manager for Sensor Products, Inc. (currently based in Madison, NJ), he lives in Milford, NJ.
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