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For Unifying Energy, Vision Comes First
By: Doug Bedell
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It's time to renew and restate the importance of a vision as the heart of a successful enterprise. In a time of so much fragmentation and digital distraction, a core vision is key to moving out successfully. And here we have Jackie Brock-Doyle, who headed PR for the London Olympics and Paralympic Games stressing that very point. Be clear about where you're headed, and why, is her message. 

"Take the time to develop the vision and really know why you're in business," Jackie says. "It sounds really simple, but so few people do it." Read the rest of her timely advice about vision being the core of successful communication initiatives.  

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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