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Crisis Communication Capacity a Key PR Skill
By: Doug Bedell
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Sadly, our times are making it necessary for many more institutions, schools and colleges especially, to become versed and practiced in crisis management, including crisis communication. It would be hard to picture a PR firm that doesn't have crisis capacity as an offering, but maybe there are a few. If so, here's a testimonial from Sally Chapman Cameron, the communications vice president at Bristol Community College (BCC) in Massachusetts, to prompt them.

BCC has had a crisis communication plan since 2001. But Sally recently attended a two-day workshop on the subject in New Orleans. "There was 9/11 and, then with Virginia Tech — a lot of people say that was higher education's 9/11. Sandy Hook was a real wake-up call for us," Sally says. "It just brought home how critical it is to be prepared in these situations you're not expecting."

For someone starting out on a crisis plan, that can take the help of an outside crisis communication counselor. 'Nuf said.

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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