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Crafting 'Perfect' Social Media Postings: How Hard Is It?
By: Gerard E. Mayers
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Kristin Piombino, an editorial assistant at Ragan.com, recently posted an article on Ragan’s PR Daily website that I found very interesting. While the piece might be geared towards marketers and advertisers, there is much in the post to benefit PR flacks.
Ms. Piombino noted very succinctly of a desire for a “magic” formula that would generate hundreds of “likes” on Facebook and thousands upon thousands of tweets on Twitter following a tweet about a new product or service. One would wish. However, the reality is that each major social media site has its operating mode and each brand’s followers have their own distinctive likes, dislikes, and preferences.
As Ms. Piombino noted, “Although there isn’t a general foolproof formula, there is a guide that can help you craft the best social media updates and posts possible. An infographic from My Clever Agency provides basic guidelines for creating effective Facebook, Twitter, Pinterest, and Google+ posts.”
She then posted tips for three of the major social media sites:

  • Avoid human faces. Images without human faces get repinned 23 percent more often than images with faces.
  • Look for red. Images that are predominantly red or orange see twice as many repins as other images.
  • Be positive. Positivity is more appealing and inspiring for your fans, and it will encourage them to share your post.
  • Provide a link. Drive fans to your website. After all, your Facebook page exists to support your business.
  • Tag people. When appropriate, tag brands and people in your posts to encourage them to comment or engage with you.
  • Include large images. Don’t settle for the tiny photo that automatically appears when you include a link in a post. Upload a larger one to grab people’s attention.
For her complete article, including the color graphic about each site, go here.

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About the Author
Gerard E. "Gerry" Mayers writes about PR and other relevant topics for PR professionals. A former PR manager for Sensor Products, Inc. (currently based in Madison, NJ), he lives in Milford, NJ.
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