| Why PR Beats Marketing at – Marketing |
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By: Doug Bedell |
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 Vivek Wadhwa, now of Singularity University and Stanford, contrasts on Venture Beat the approaches he used in promoting two enterprises — cautious, but well-appointed, marketing and full-out PR — and explains why PR carried the day as, indeed, a marketing technique. It disperses creative energy like no other approach — the energy of enthusiasm, pride and commitment. Shun PR and risk hiding your corporate light under a bushel of brochures.
We're not picking a fight with our marketing colleagues here, just noting that to get creativity recognized it's best to share it with others, principally journalists who ask sometimes impertinent questions, but appreciate forthright answers. Wadhwa's testimonial is one of the best accounts we've seen in terms of getting the differences between PR and marketing across.
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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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