TalentZoo.com |  Beyond Madison Avenue |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Social Media Managing Involves Lots of Skills
By: Doug Bedell
Bookmark and Share Subscribe to the Flack Me RSS Feed Share
In the corporate PR office where I used to work, we had a gifted graphic artist, a communication vice-president policy-setter and the folks in between. If, today, that office had a social media site, those roles would all likely be filled by the site's manager. It's at least desirable for them to be. For social media calls for a range of expressive and administrative skills at the keyboard, typically in one person — the community manager.

Arik Hanson calls that person a "social media community management unicorn," and asks if such people exist. Well, "at least not in great numbers," is his self-provided answer. But what a terrific opportunity social media managing can be. In this technology-fired economy, jobs merge and opportunities emerge for the seizing. Social media management is one of them, a big one. So consider all the qualities Arik has listed for a social media community manager, and set out to find, or create, one. They're not mythical creatures — they'd better not be. 

Bookmark and Share Subscribe to the Flack Me RSS Feed Share
blog comments powered by Disqus
About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
Flack Me on

Advertise on Flack Me
Return to Top