Publicity is a Process, a Patient One |
By: Doug Bedell |
|
 |
A level-headed post by Bruce Serbin on Ragan's PR Daily (okay, some of you may have seen it already) gets right to the point of professional public relations: Done well, PR is a patient process through which awareness is built steadily over time. Clients might want quick results (say, a month of your time), but, says Serbin, correctly, "Publicity is a long-term strategy that takes time and the ability to develop new story angles and play off current events." Keep making that clear if a client becomes impatient.
Yes, you need to be accountable for the service you're providing; you need to be creative and resourceful in response to the value being offered. But building recognition is a longer-term process than a client's sometimes wishful expectations. Serbin's post provides nine other level-headed precepts, but this one is the heart of the matter: publicity is a patient process.
|
|
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

Strategy & Evaluation Manager Ad Council New York, New York |
Digital Marketing Specialist HexaGroup Anywhere |
Director, Marketing & Communications Ad Council New York, New York |
Vaccine Campaign Marketing Manager Ad Council New York, New York |
Blog / Content Writer Internet Marketing Expert Group Knoxville, Tennessee |
Social Media Manager Internet Marketing Expert Group Knoxville, Tennessee |
Account Supervisor Media Logic Albany, New York |
Media Planner Vladimir Jones Denver, Colorado |
Assistant Campaign Manager Ad Council New York, New York |
Art Director Pavone Marketing Group, Inc. Philadelphia, Pennsylvania |
Creative Producer (Mobile Games) CelerX Mountain View, California |
Advertising Jobs
New Media Jobs
Creative Jobs
Marketing Jobs
Geek Jobs
|
|
|