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Kicking Rocks, Throwing Stones, and Losing Pebbles
By: Mike Bush
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The Kickstarter dream for products probably goes something like this:

Step 1: Have a great idea
Step 2: Present it to the crowd
Step 3: Be showered with adulation and get the funding you need
Step 4: Build your product
Step 5: Have a major retail chain pick up the product

It’s the American dream we’re all taught about as children. And, it’s also the exact path that smart watch maker Pebble went down.
If you’re unfamiliar with the Pebble, it’s a watch that connects to your phone via Bluetooth and provides updates, such as incoming text messages, calls, e-mail, etc. It’s also customizable.
In fact, so many people thought it was an awesome idea that Pebble raised more than $10 million on Kickstarter, and recently signed an agreement to be sold exclusively at Best Buy.
However, that deal has many of the company’s early fans up in arms.
It seems as though many of the folks who backed the idea with hopes of getting their hands on a smart watch are feeling left out, because while Pebble is now available at a retailer, these folks haven’t received their watches yet.
Here’s a great recap of the whole situation.
From a PR and social media perspective, the lesson seems to be “take care of your fans first,” even if it means postponing bigger opportunities.

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About the Author
Mike Bush is a PR and Marketing freelancer with more than a dozen years of experience in the field. Find him on and connect Twitter @mikebush or at www.mikebush.nyc. 
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