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Lively at Boston's Library
By: Doug Bedell
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There are PR opportunities practically anywhere you look, even in the quiet of a public library. The Boston Public Library's staff realized that with three innovative programs that just won it top honors from the Library Leadership and Management Association, a division of the American Library Association. Nothing musty here! 

According to its press release, the Boston library received “Best of Show” honors in three categories:
  • Advocacy: for the BPL Compass strategic plan, the culmination of a two-year public engagement process that created a set of guiding organization principles along with outcomes and strategies for success.
  • Special Programs, Events, and Exhibits: for the Building Boston brochure. Building Boston was a citywide initiative that celebrated Boston public spaces. It included five unique exhibitions as well as programs, lectures, and special tours.
  • Calendar of Events/Newsletters: for the monthly BPL eNews Free to All.

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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