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What's Your Client's Story? Build On It
By: Doug Bedell
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Effective PR is about uniqueness, style, freshness, candor, all focal elements in a good story. Be clear on them, organize them, and, above all, don't expect simply to schmooze your way into the attention of busy media people. Good story-telling is the key element in today's PR, as Scott Baradell, of Idea Grove, illustrates with the subject of "spousal outplacement" — demonstrated concern for the spouses of employees being relocated, a good story. What are your clients' stories? Tell them well.   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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