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Who Said They Have to be Dry? Romp Away With Annual Reports on the Web
By: Doug Bedell
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Time to start thinking about producing a client's next annual report, where public relations and advertising come together. Now you can splash away on the Web, with, as one option, an annual report on Instagram, like this one by the Calgary Zoo in a format somewhat suggestive of Twitter. Or in an even freer corporate lark, a click-away "visual stroll through twelve months of hard work..." by Warby Parker Eyewear. Both examples are provided by Kevin Dugan on Strategic Public Relations.  

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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