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Old vs. New PR: A Tool for Explaining the Difference
By: Doug Bedell
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Our thanks to Houston Barnett-Gearhart of BluePoloInteractive for providing an infographic tool on everythingPR that handily explains the differences between the old and new forms of PR — print/broadcast vs. digital. PR people themselves are facing enough of a challenge getting the attributes straight. This infographic-style tool helps them explain the fast-changing landscape to actual or prospective clients.  


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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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