|Help a Hardy Entrepreneur Survive Risk
By: Doug Bedell
A story in today's Wall Street Journal suggests a public service role for PR firms, in the nation's interest as well as their own. Devote some pro bono time to helping a young risk-prone business get on its feet. The WSJ advises that the risk-taking spirit in America seems to be fading, and that's not good. You can demonstrate the public service value of incisive PR by putting your skills to work on behalf of a business just getting underway. They typically can't afford PR assistance, but become great case studies when they succeed. And you feel good about it, too.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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