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PR Pros: Do We Keep It 'Simple'?
By: Gerard E. Mayers
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Adam Bryant, who is a Corner Office Columnist at The New York Times, recently posted a column on LinkedIn’s “LinkedIn Today” for Thursday, May 30, 2013. The article was titled The Power of Simplicity.
That got me wondering. As PR pros, do we keep our messages “simple”? Do we try to consciously remember that our clients (whether internal or external) will most likely remember those campaigns that are short, sweet, and to the point?

Adam’s article really dealt more with the power of simplicity and business leaders, but he makes some telling points. (For the entire posting, click here.) He notes that simplicity “is a key test for leaders: Can you take complex tasks — like working through countless variables for, say, your organization’s values or strategic goals — and distill them into a short list that everyone can remember? And just how short should the list be? I would suggest no more than three, at the most.”

For us flacks, it is important to remember that our organization’s values and key goals (if we are working within an organization) or our client’s (if we are account supervisors or executives at an agency) are as important as any product or service we are trying to pitch or announce.

Adam asked at the end of his piece, “Have you seen examples of leaders putting their “simple mindset” into action? Please share your insights and other thoughts on this topic. I’ll be writing frequently for LinkedIn, so please follow me. Thanks!”

I personally think we PR pros can do much to learn from Adam’s contribution and try to discover ways they can help their organizations harness The Power of Simplicity.

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About the Author
Gerard E. "Gerry" Mayers writes about PR and other relevant topics for PR professionals. A former PR manager for Sensor Products, Inc. (currently based in Madison, NJ), he lives in Milford, NJ.
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