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Flickr Comes Back From the Dead...Again
By: Mike Bush
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When Facebook changed the terms of service to Instagram after acquisition, an alleged digital rebellion took place. After all, why would anyone feel comfortable with Facebook (allegedly) selling pictures that never belonged to Facebook, (especially without compensation for the actual photographers)?
 
We’ve covered the interesting (and often related) paths of Instagram and Flickr before here on Flack Me. Here’s a link to the TOS snafu I mentioned above, along with why it seemed like a typical Facebook thing to do, along with Instagram making a decision that helped Flickr, and Flickr dropping the ball.
 
So, why does a blog focused on Flackery seem awful Flickr-y? As we all know, photos help to enhance the story, so any news relating to the photo sharing big-guys is news to our industry, and yesterday, Yahoo pulled a page directly our of new CEO Marissa Mayer’s Google Playbook,* launching a terabyte of storage for users of the service, along with the ability to store hi-res images.
 
*You may remember, when Gmail launched on April Fool’s Day, it seemed impossible that a free e-mail system came with an entire 1GB of storage. As Harry McCracken points out in the link, Hotmail offered 1/500th of the storage, and Yahoo offered 1/250th. Surely it couldn’t be true!
 
It was.

And the massive storage was a big part of what drove people to desperately craving the invite to Gmail, and I think Marissa Mayer (formerly of Google) is using the same exact play.
 
For brands and flacks (and the public), this is great news on a few fronts.
  1. It’s another place to store and share photos (and one that, presumably, we won’t need to add storage onto for a long, LONG time).
  2. The images we want to share on behalf of the companies we work with no longer need to be low resolution.
  3. Most importantly, just like the Gmail launch, this could put pressure on other services to increase available storage.
While Flickr seems to only have a flicker of hope a year ago, it appears as though the service might just be back from the dead. Again. And that can only be a good thing for consumers and flacks alike.


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About the Author
Mike Bush is a PR and Marketing freelancer with more than a dozen years of experience in the field. Find him on and connect Twitter @mikebush or at www.mikebush.nyc. 
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