European Grads View the Digital Age as Still Arriving

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By: Doug Bedell

In an online news release issued via the The Wall Street Journal, the consensus of more than 2,000 European communications students is that the world hasn't seen anything yet of the looming importance of digital marketing/PR communication. These current graduates don't even view themselves as the much-touted "digital natives." Those youngsters will be along in 10 years, they feel.

By then, they add, there won't be stand-alone social media agencies and their field will be "dominated by Content Marketing and 'PR thinking.'"

This is an interesting view of the unfolding future by "world citizens" in a position to feel it in their bones. The study was issued by the MediaSchoolGroup from Paris. There's plenty in it to hold your attention for a while.

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About the Author

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

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