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PR: Time Out for Basking in Recognition
By: Doug Bedell
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Excuse us for taking a timeout to note this recognition of the importance of public relations by Sir Richard Branson, spoken a couple of days ago in Australia: "The head of PR," said Branson, "is perhaps one of the most important people in a company and a good chairman will have them by their side. They are critical for managing the brand and save millions in advertising; people talking about your company is much more important than anything."

This, spoken at a breakfast meeting of Adelaide's Business Chicks, from the billionaire chairman of the Virgin Group of more than 400 companies who, despite a dyslexia handicap, is one of the best known and most successful people on the planet.

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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