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Paul Holmes: What's Changing for PR in the 21st Century
By: Doug Bedell
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It is, indeed, amazing how much ground has been covered, mainly related to the Internet, so far in the 21st century. But Paul Holmes, on the Holmes Report, thinks too many PR firms are still operating as though it's still the 20th century. So he contributes a post, "10 Ways to Design The PR Agency of The Future" to bring the laggards up to speed. His list starts, not with some new variation of shoe leather, but "Big data at the center." A must for agencies to check out, in their own interests.  

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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