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The Death of Cable TV…Or Not
By: Mike Bush
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A pair of articles caught my eye this morning based solely on the fact that they couldn’t be more different.
 
First, ReadWrite calls 2013 the Year Cable TV Went Mainstream. The thesis is that well-known shows, such as All My Children and Arrested Development, are creating shows meant for online consumption as opposed to regular TV, so there must be something to this whole Over the Top phenomenon.
 
However, Streaming Media analyst Dan Rayburn cites data from Conviva (covering 2012 online streaming) that is the equivalent to a cold shower. In 2012, 60% of online streams suffered from some sort of quality degradation. He concludes:

So for those that want to talk to cable TV as being some sort of outdated technology that’s going to get “replaced” by streaming media based services, we have the data to prove otherwise. It’s not up for debate. Cable TV is still able to deliver a better quality user experience, nearly every time, over Internet video. You may not like the price you have to pay for cable TV, but the technology still surpasses Internet video because it works, it’s easy to use and you know what HD means. On the web, anything goes and you never know what you will get, as Conviva’s data proves.

As flacks, we need to understand the dynamics that are at play with regard to online video and TV. And the most important takeaway for us right now should be that there are more opportunities for us to earn coverage for our clients than there ever have been before. Whether you’re new to the field, or an “old flack,” there are simply no longer excuses for why our clients aren’t getting their name out there.


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About the Author
Mike Bush is a PR and Marketing freelancer with more than a dozen years of experience in the field. Find him on and connect Twitter @mikebush or at www.mikebush.nyc. 
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