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Simply Being Nice Can Work Wonders
By: Doug Bedell
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We don't typically note or review new books, but a worthy exception looks to be Peter Shankman's "Nice Companies Finish First," published today. The reason is that it could mark a new, more relational era, away from corporate pizzazz to simply being pleasant and helpful. Shankman in a blog post tells a story about two passengers who arrived super early at the Dubai Airport only to find that the check-in counter hadn't opened yet. Another early-arrival traveller made a fuss, but Shankman acted more patiently, which an attendant appreciated and made an exception of him. 

Letting people know you care always counts for a lot and we wish Peter Shankman well with his book, which apparently emphasizes that point. He ought to do something about the format of his blog, though; it looks almost like fine print and is off-putting. 

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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