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On an Organizational Scale, Social Media Training's Essential
By: Doug Bedell
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Okay, you're all set up with an organizational social media feed or social network, ready to have conversations and advance your cause. But nobody shows up, you're not getting members. No surprise, that doesn't just happen, on the Internet no less than in life. You need to be discovered. Thus, you need training in how to make the most of social media. And, courtesy of PRSA, we just happen to have a website at hand on "Social Media Training: Five Reasons Why It's More Important Than Ever." As an option, your training can take place online. 

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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