| What's Working Well in PR Content? |
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By: Doug Bedell |
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 Content is an essential element of a PR strategy — what's the client about and how can that best be expressed? Meaty expressions of technique or meaning are important in gaining the public's attention, especially online. But what sort of content? EverythingPR reports on a survey by eMarketer that shows featured articles, video, and white papers at the top of the list. Fluff's not to be found.
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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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