| Pitching the Right People: A PR Must When You're Pressed for Time |
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By: Doug Bedell |
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 Picture yourself doing everything in an enterprise. How do you have time for public relations? If you're a small business, that's not an academic question, and can well be a do-or-die question. On the Vertical Response Marketing blog, Connie Sung Moyle stresses PR essentials to focus on when you're truly pressed for time. They have to do with really knowing your media terrain and pitching the right reporters and editors (not sending them press releases).
This all means that you've got to do some prior planning and tracking, of course, as well as remaining alert to media opportunities. Sorry, some time is required to move your enterprise along.
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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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