| Pitching the Right People: A PR Must When You're Pressed for Time |
|
By: Doug Bedell |
|
 |
 Picture yourself doing everything in an enterprise. How do you have time for public relations? If you're a small business, that's not an academic question, and can well be a do-or-die question. On the Vertical Response Marketing blog, Connie Sung Moyle stresses PR essentials to focus on when you're truly pressed for time. They have to do with really knowing your media terrain and pitching the right reporters and editors (not sending them press releases).
This all means that you've got to do some prior planning and tracking, of course, as well as remaining alert to media opportunities. Sorry, some time is required to move your enterprise along.
|
|
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
Digital Marketing Manager
Symbridge
Greenwich, Connecticut |
3D Modeler and Animator
Virginia Economic Development Partnership
Richmond, Virginia |
Digital Product Manager
Ad Council
New York, New York |
Marketing Specialist
American Academy of Orthopaedic Surgeons (AAOS)
Rosemont, Illinois |
Marketing Manager - Digital Agency
First Call
Missoula, Montana |
Senior Account Director
Desautel Hege Communications
Spokane, Washington |
Digital Marketing & SEO Director
Ezoic
Carlsbad, California |
Digital Marketing Manager (Remote)
Squadle Inc
Boston, Massachusetts |
Wordpress and Social Media Content Coordin...
Ceramic Pro
San Diego, California |
Vaccine Campaign Digital Media Director
Ad Council
New York, New York |
Digital Media Director, Contract Employee
Koppert Biological Systems
New York, New York |
Advertising Jobs
New Media Jobs
Creative Jobs
Marketing Jobs
Geek Jobs
|
|
|
