| 'Trends' Another Useful Google Tool |
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By: Doug Bedell |
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 We're embarrassed. In our roaming of the Internet for helpful PR leads, it's taken a while to catch up with Google Trends. But thanks to Meredith Eaton of March Communications in Boston, we have a demonstration of Trends' usefulness to PR practitioners. Combine Google Analytics, Alerts and Trends into a research package and you have a mighty useful set of web discovery tools.
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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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