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What Would JR Ewing Say about PR?
By: Gerard E. Mayers
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One of my colleagues on another of the Talent Zoo websites recently blogged a post titled “JR Ewing Speaks From The Grave.” Well, back in the day when Dallas originally ran on major network TV, my wife and I used to like watching the show. We did so partly to see what rascally ol’ JR Ewing was up to next, what Bobby Ewing was doing to keep his brother in line, etc.

I have to admit to not seeing too many episodes of Dallas redux, but from what I have seen, JR Ewing is surely up to his old tricks and his son, John Ross, is not too far behind. However, this misses the point of this blog.

So, if JR Ewing could offer advice to us flacks regarding PR, what might he say? I think he might offer us the following morsels:

Never lose sight of your main goal, ever!  In JR’s playbook, this means you must do whatever you have to do to accomplish your main goal, whatever it is. In his case, it was to make Ewing Oil (now Ewing Energies in this second run) the No. 1 oil business in Texas. So anything he had to do to make that happen was fair game.

Always have a smile on your face. If you’re smiling, your enemies can’t tell what you are really up to!

"Always” have a contingency plan, just in case. You just never know when your strategy might backfire slightly, so having a second or even a third plan always works!

Whatever you say, back it up. As JR recently posted on Dallas’s Facebook page about his old-time nemesis, Cliff Barnes, “That Barnes is all hat and no cattle. Some things never change.” Don’t be a talking hat. If you must wear a hat (and in Texas, almost every male wears a Western hat), back it up with action!

Stand your ground, even when everyone else says you’re wrong! How many times have we been in situations where clients (internal or external) insist they know what is right for their campaign? JR would advocate otherwise.

I would be interested to see if any of us could come up with more “JR sound bites” on PR if he were to hold forth on the topic. Any thoughts?

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About the Author
Gerard E. "Gerry" Mayers writes about PR and other relevant topics for PR professionals. A former PR manager for Sensor Products, Inc. (currently based in Madison, NJ), he lives in Milford, NJ.
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