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Fail to Cope With Digital Media at Your PR Peril
By: Doug Bedell
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Here, from the Holmes Report, is one of the meatiest treatments we've seen of trends in digital media as they're influencing-to-transforming PR practice. Not to be reacting knowledgeably to matters like the "difference between a retweet and a Pinterest pin," the challenge of mobile apps and content, digital PR as a marketing force, and digital customer service feedback is to be left behind in terms of pertinent practice. It's becoming that stark. 

The Holmes post includes a meditation by Frank Eliason, Citi's global social media director (formerly of Comcast), on trends in social media that are pulling on brands and their managers. The post is one of those offerings that causes you to take time out, saying to yourself, "Wait a minute, I've got to read and think this one through."

The Eliason link above indicates that Forbes is starting a series on "Social Media Thought Leaders" that will be well worth following.  

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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