| Generation Y: Early Digital Risers |
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By: Doug Bedell |
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 Want to have a prayer of reaching members of Generation Y, the folks born in the late 1970s and early 1980s? Then you need to go digital. Some of them, Cisco found in a world technology survey, check their smartphones before they get out of bed. They've been conditioned into an "always on" mentality. It bothers us when colleagues are checking Twitter or texting at a professional meeting. But get used to it; these aren't analog times any longer.
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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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