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Digital PR for Doctors and Hospitals
By: Doug Bedell
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Here's an example of a digital approach to public relations, this one for doctors and hospitals: JB Communications in Santa Rosa, CA, has been in PR and marketing for nearly 25 years and has medical marketing as a prime "center of excellence." It just launched MediWebPR, "a full service, cost effective, evidence based online marketing program for physicians, practices and hospitals in the U.S."

We can't give an actual review of the service, because you need to be a medical professional to sign up for it. But it appears to be a website development, e-mail marketing and news release service for medical pros, a web-based PR presence for doctors and hospitals. We don't know whether it has aspects of a medical social network or not.  

Pick a field of your own and conceive a digital presence for it and develop it as a digital community.

(For ourselves, we have an interest in fairness. And we've just launched SimplyFair.net as a social networking community based on the posting of fairness experiences. SimplyFair is digital communication applied to building a community of members interested in a given aspect of ethics. It may not compare all that closely to MediWeb, which looks to be an online-based PR and marketing practice. But SimplyFair is another kind of online attempt to relate well to people with a given focus, in both these cases, an ethical one — medicine and fairness.) 

Relating well, forthrightly and honestly, is what public relations is about, online or off, in digital, in print or in person. 

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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