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New PR Challenge: Editing the Web Gusher
By: Doug Bedell
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Success in public relations has increasingly to do with negotiating the torrent of content available on the web. There's a gusher of material available via blogging and other forms of social media, but how best to access it? Not, says Heidi Cohen, by automating the process in some manner. Editorial sensibility matters. Understand your objectives and choose your sources, for a "less is more" approach, she urges.

Heidi lists 12 sensible techniques for "content curation" that will help you add value "that only humans can provide to convert curated information into quality content that supports your business objectives." So apply what it takes to be a good editor of web riches.  

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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