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Creativity Seen as a PR Challenge
By: Doug Bedell
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The level of creativity in public relations worldwide isn't as strong as practitioners believe they are capable of. That's the gist of a survey on creativity in PR sponsored by the Holmes Report in association with Ketchum and co-authored by breakthrough. 

Key findings in the report are:

1. A lack of big ideas.
2. The gap between aspirations and working practices. 
3. Resourcing seen as a key barrier to creativity.
4. An ambivalent view of creative quality in PR, yet respondents overwhelmingly describe themselves as "creative."
5. Creativity in PR remains difficult to define.

So get more creative in your own practice and become a PR trendsetter. 

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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