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Even Osama bin Laden had PR. Crap.
By: Shawn Paul Wood
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Just last week, we shared how PR doesn't get much respect. Now, thanks to the crafty work of ABC News, we discover that even the Taliban has PR. And as much as this reporter loves to share, they apparently suck. Get this:

In a Dilbert-esque faux pax, a Taliban spokesperson [Qari Yousuf Ahmedi] sent out a routine email last week with one notable difference. He publicly CC'd the names of everyone on his mailing list.

Brilliant. 

This list comprises more than 400 recipients, mostly journalists, but also "includes an address appearing to belong to a provincial governor, an Afghan legislator, several academics and activists, an l Afghan consultative committee, and a representative of Gulbuddein Hekmatar, an Afghan warlord whose outlawed group Hezb-i-Islami is believed to be behind several attacks against coalition troops." 

Pen pals, anyone? I know how I handle an email intended for BCC and see my address on a CC list, and I'm not that happy. Here's the thing: I don't sleep with an AK as my wubby. I can imagine Mr. Ahmedi is perspiring just a skosh. Naturally, some people may be a little perturbed about this kerfuffle. Winning the "Quote of the Day" is a "prolific Kabul-based tweeter" named Mustafa Kazemi. Dude has more than 9,500 followers and with quips like this, I may have to follow him:

"Taliban have included all 4 of my email addresses on the leaked distribution list. Quite reassuring to my safety."

Again, brilliant. To borrow a sentiment from PR Newser's story, "It couldn't have happened to a nicer group of guys." I agree. I can't help but think if this colossal flub would have happened ten years prior, perhaps Osama bin Laden would not have been dubbed the world's Hide and Seek champion. We would have just Trojan Horsed his behind. 



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About the Author
Shawn Paul Wood is a hack-turned-flack with more than 20 years of collective journalism, copywriting and marketing communications experience. Shawn Paul is founder of Woodworks Communications in Dallas, Texas. If you need him, ping him here or follow him on Twitter @ShawnPaulWood
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