Social Media Giving PR More Swat

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By: Doug Bedell

Gregory Galant writes on Fortune Tech that public relations is getting a steadily increasing boost from social media. "PR departments," he writes, "are starting to be tasked with creating branded content and spending significant amounts of money on platforms that increase distribution for content such as Facebook's Promoted Posts, Twitter's Promoted Tweets and Outbrain's Amplify."

Thanks to social media, PR now has data, is increasingly measurable, "and can drive more human communications." Aren't those the making of a new PR era. Galant is the CEO of Muck Rack, the social network for journalists and companies in the news.

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About the Author

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

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