| 'Winning Friends and Influencing People' Today |
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By: Doug Bedell |
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 From the University of Alabama comes an endorsement of Dale Carnegie's 75-year-old "How to Win Friends and Influence People" in a PR context. (What other context could a book with a title like that possibly have?) Student editor and PR aspirant Sam Nathews reports on how the relational classic has profoundly influenced him.
Now here's another post suggesting that three blue chip American companies — Starbucks, Google, and Amazon — possibly didn't do enough relational homework in Great Britain.
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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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