A Healthy PR Opportunity

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By: Doug Bedell

One of the realities established by the presidential election is that the new federal healthcare law, or Obamacare, is here to stay. As such, a post on the Holmes Report, "...Healthcare Reform Has Broad Implications," indicates that the new healthcare system, with all its complexities for doctors, hospitals, specialists, and the public, will have healthy PR opportunities. There will be a lot to explain and jostle for in new ways.

If we don't already have them, look for healthcare PR specialists to emerge.

Here's how PR contracts issued by the Department of Health and Human Services to promote awareness of the law's preventive benefits and the federal insurance exchange are stirring an investigation by House Republicans.

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About the Author

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

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