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Listening In on the 'Global PR Summit'
By: Doug Bedell
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Here's a place to hang out for a while to get a sense of current and looming trends in public relations. Christine Barney, CEO and managing partner of rbb Public Relations, provides a link lode of after-the-event access to the Holmes Report Global PR Summit held in Miami earlier this month. There's a wealth of access to the event via slides and videos. 

Christine "boils down" the palavering at the three-day event to the questions below. But, by following Christine's links, there's lots to sample yourself to get a sense, or more, of all that was said. This report is a real PR service. Christine's summation of the "top questions" at the event:
  • How do we engage audiences to inspire action, not just knowledge?
  • How do we manage through a changing marketplace?
  • Are there new social dynamics in each generation that change how people behave?
  • Can you harness technology to enhance communication?
  • Do companies have to make emotional connections or stand for something to be relevant to customers? (We say yes. See our blog on Breakout Brands.)
  • Is “the big idea” still relevant?
  • Will all communications eventually be integrated and not silo driven by PR, advertising, etc.?
"And what were the answers?," Christine asks.  "Yes, yes, yes, yes and oh boy yes." (Starting from the third bullet and down.)

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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