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PRketing™ May Be Patented, But PR Still Leads
By: Doug Bedell
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Each time we consider the trend of PR and marketing "merging," it looks like it's becoming more pronounced. Now we have D S Simon (DSS) winning a trademark from the U.S. Patent Office for the term PRketing. Frank Strong brings this to our attention in another post on the two crafts coming together. This isn't a matter of PR being swamped by crass commercialization, though. For clients need to relate well before selling a lot. With social media in play, "right conduct" may well become the principal value of both.  

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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