| Crisis Response at a Nashville Hospital |
|
By: Doug Bedell |
|
 |
 Crisis management is especially challenging in a hospital setting, where rules of patient privacy and expectations of effective treatment apply. The Nashville Ledger provides a gripping story on how St. Thomas Hospital there has dealt with a meningitis crisis that wasn't of its making. An outside pharmacy supplied its outpatient neurosurgery center with tainted steroids that made the hospital the focus of a full-blown crisis.
The hospital's web homepage has an evolving report on the crisis. "It is important to know that this type of meningitis is severe," says a fact sheet posted there. Be candid about what occurred and empathize with the victims and the public. The hospital seems to be following those prime crisis rules effectively.
|
|
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
Strategy & Evaluation Manager
Ad Council
New York, New York |
Digital Marketing Specialist
HexaGroup
Anywhere |
Director, Marketing & Communications
Ad Council
New York, New York |
Vaccine Campaign Marketing Manager
Ad Council
New York, New York |
Blog / Content Writer
Internet Marketing Expert Group
Knoxville, Tennessee |
Social Media Manager
Internet Marketing Expert Group
Knoxville, Tennessee |
Account Supervisor
Media Logic
Albany, New York |
Media Planner
Vladimir Jones
Denver, Colorado |
Assistant Campaign Manager
Ad Council
New York, New York |
Art Director
Pavone Marketing Group, Inc.
Philadelphia, Pennsylvania |
Advertising Jobs
New Media Jobs
Creative Jobs
Marketing Jobs
Geek Jobs
|
|
|
