| Crisis Response at a Nashville Hospital |
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By: Doug Bedell |
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 Crisis management is especially challenging in a hospital setting, where rules of patient privacy and expectations of effective treatment apply. The Nashville Ledger provides a gripping story on how St. Thomas Hospital there has dealt with a meningitis crisis that wasn't of its making. An outside pharmacy supplied its outpatient neurosurgery center with tainted steroids that made the hospital the focus of a full-blown crisis.
The hospital's web homepage has an evolving report on the crisis. "It is important to know that this type of meningitis is severe," says a fact sheet posted there. Be candid about what occurred and empathize with the victims and the public. The hospital seems to be following those prime crisis rules effectively.
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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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