| Being Creatively Critical: A Key PR Skill |
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By: Doug Bedell |
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 Craig Pierce discusses the advantages — nay, the necessity — of being critical to enhance organizations and avoid groupthink. Retaining a sense of doubt and knowing how to be heard creatively are key skills organizations should value, though sometimes don't. PR gains depth and reach when and organization is willing to be constructively critiqued by a practitioner with the skill of being listened to. You've heard that, of course; here's a refresher on being constructively critical.
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Doug Bedell has a background in journalism and PR and is the proprietor of Resource Relations in Central PA, which focuses on organizational communication, crisis communication, and social media. His blog, “Beetles Beat,” can be found at www.ResourceRelations.com. On Twitter, he’s DougBeetle.
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