| Being Creatively Critical: A Key PR Skill |
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By: Doug Bedell |
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 Craig Pierce discusses the advantages — nay, the necessity — of being critical to enhance organizations and avoid groupthink. Retaining a sense of doubt and knowing how to be heard creatively are key skills organizations should value, though sometimes don't. PR gains depth and reach when and organization is willing to be constructively critiqued by a practitioner with the skill of being listened to. You've heard that, of course; here's a refresher on being constructively critical.
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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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