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Doing Social Media Checkups
By: Doug Bedell
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Like any other PR technique, the use of social media outlets requires testing and checking. Posting to even the most familiar ones - Twitter and Facebook - doesn't mean it's going ideally for your client, even if the client thinks it's fine. Arik Hanson on Communications Conversations provides a checklist for a social media checkup. A you using visuals suitably on Facebook? Doing well with TweetStats? Arik's guidance can make you a regular social media medic. 

- Photo courtesy of Crafty Dogma via FlickR Creative Commons

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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