| Brain Injuries a Downside of Sports |
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By: Doug Bedell |
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 A largely unforeseen aspect of athletics, football especially, is the possibility of concussions from head impacts. Malcolm Gladwell wrote about them in The New Yorker in 2009. And now, Paul Woody, a sportswriter for The Richmond Times Dispatch, is running a series on traumatic brain injuries.
The brain can get jostled by many sorts of impacts. The two most common causes of head injuries are falls in the home and automobile accidents. On the playing field, high tech, protective helmets do not necessarily protect from such injuries. More is being learned, as well, from brain injuries suffered by soldiers in Iraq and Afghanistan. The subject can be vexing for PR people involved in athletics.
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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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