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Happy iPhone 5 Day
By: Mike Bush
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The new iPhone hits stores today, and if pictures are to be believed, there are folks literally lined up around the block to get their hands on the new, slimmer phone. This is a pretty common occurrence when Apple launches a new phone, and truthfully, no one does it better.

As Janet points out, many customers simply gloss over higher prices or the need for new accessories when Apple launches a new phone. There’s virtually no other company that would be capable of pulling this maneuver.

But, perhaps this iPhone release has something that, really, none of the previous releases have had: A problem.

Apple removed Google Maps from the phone, and instead put in their own map and directions app. And while some of the initial reviewers glossed over this, the value of this new app has been lost on a majority of folks. (yup, that’s a pun).

Regardless of the challenges with maps (eloquently described here, and more in depth, along with reasoning here), Apple seems to have hit another home run, with folks champing at the bit to get their hands on the new iPhone.

When the subject of Maps has been brought up, Apple’s PR machine managed to take a less direct route to the answer, meandering through all of the wonderful tools the new phone offers and traveling down roads less covered. (more puns)

Soon, Siri will be positioned as a tour guide for folks who want to find new, unexplored places in their towns, and Apple will be credited with creating the world’s best virtual recommendation engine.

All kidding aside, Apple has done it again.

There are thousands of folks lined up outside Apple Stores, champing at the bit to get their hands on the new iPhone. Of course, it’s probably a good thing that these folks know where their local Apple Store is located. They might not have found it otherwise using their new GPS.

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About the Author
Mike Bush is a PR and Marketing freelancer with more than a dozen years of experience in the field. Find him on and connect Twitter @mikebush or at www.mikebush.nyc. 
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