Building Community Influence, According to Groundwire

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By: Doug Bedell

For PR people advising clients on their roles in communities — their objectives, means and level of prominence — the Engagement Pyramid from Groundwire Consulting in Seattle, looks like a useful tool. "Some engagement is lightweight," says Groundwire, "and that's OK — we can't expect everyone to have the same degree of interest in our mission. In fact, having a mix of people with varying levels of interest and engagement is actually a good thing...."

The pyramid's levels are Observing, Following, Endorsing, Contributing, Owning and Leading. Think about where your clients might fit in a scheme like that, and consider Groundwire's "10 Rules of Engagement" for building their influence. In all, a nicely packaged way of focusing on building and exercising influence in communities.

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About the Author

Doug Bedell has a background in journalism and PR and is the proprietor of Resource Relations in Central PA, which focuses on organizational communication, crisis communication, and social media. His blog, “Beetles Beat,” can be found at www.ResourceRelations.com. On Twitter, he’s DougBeetle.

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