TalentZoo.com |  Beyond Madison Avenue |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Building Community Influence, According to Groundwire
By: Doug Bedell
Bookmark and Share Subscribe to the Flack Me RSS Feed Share
For PR people advising clients on their roles in communities — their objectives, means and level of prominence — the Engagement Pyramid from Groundwire Consulting in Seattle, looks like a useful tool. "Some engagement is lightweight," says Groundwire, "and that's OK — we can't expect everyone to have the same degree of interest in our mission. In fact, having a mix of people with varying levels of interest and engagement is actually a good thing...."

The pyramid's levels are Observing, Following, Endorsing, Contributing, Owning and Leading. Think about where your clients might fit in a scheme like that, and consider Groundwire's "10 Rules of Engagement" for building their influence. In all, a nicely packaged way of focusing on building and exercising influence in communities.   

Bookmark and Share Subscribe to the Flack Me RSS Feed Share
blog comments powered by Disqus
About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
Flack Me on

Advertise on Flack Me
Return to Top