Two C's of PR: Creativity and Curiosity

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By: Doug Bedell

Creativity is a curious attribute. It comes sometimes from obscure sources or sublime promptings. But it's a key attribute of success in a host of fields including, most especially, public relations. To prompt your awareness of the origins of creativity, we offer a Forbes post on the subject. And speaking of curiosity, that's an attribute that definitely feeds into creativity. So we've also got a paen to curiosity by Kirk Hazlett, on the Waxing Unlyrical blog.

We especially appreciated Carmine Gallo's reference in the Forbes post to the Sparkling Hill Resort in British Columbia (photo) that "really does force you to think out of the box, literally," and Kirk Hazlett's retelling of Edward Bernay's "Light's Golden Jubilee" triumph in 1929.

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About the Author

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

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