PR Opportunities in Job Creation

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By: Doug Bedell

Given the importance of the subject, we've been hearing very little about job creation: How it's being done, what jobs need to be filled, what the prospects for more jobs are, and where? There's PR opportunity here. Jeremy Heimans and Lee-Sean Huang appear to agree. On The Huffington Post, they're urging "Join the Insurgency Against the Jobs Crisis" and asking, "What makes for really good jobs?" It's such opportunities that we truly need.

This is terrain that PR people should become familiar with, so they can possiby align themselves with operatives with futures. "We need to redefine what 'good jobs' mean and then create them," Heimans and Huang write. "We need to look at the margins and start from the bottom up. This requires a shift in our attitudes and policies in support of the economic insurgents, agile, disruptive start-up enterprises, instead of continuing to prop up the same incumbent institutions of subsidized big businesses and crony capitalists."

Behind this somewhat jaded rhetoric is truth. Where are fresh new opportunities being created and how can PR people link up with them and help them emerge? This "insurgency" post provides some clues and fresh thinking for PR pros who want to be mindful of important new opportunities.

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About the Author

Doug Bedell has a background in journalism and PR and is the proprietor of Resource Relations in Central PA, which focuses on organizational communication, crisis communication, and social media. His blog, “Beetles Beat,” can be found at www.ResourceRelations.com. On Twitter, he’s DougBeetle.

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