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Are You Better Off?
By: Gerard E. Mayers
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The famous phrase uttered by Ronald Reagan during the 1980 presidential campaign of “Are you better off now than you were four years ago?” has been resurrected by both political parties as the main theme of each.

The Republicans with Mitt Romney and Paul Ryan as their standard-bearers say with a resounding shout, “No!” In most of the key areas that would indicate to the average American how they may be doing overall, I believe the answer will be one of agreement. Since taking office in 2009, median income has fallen rather than risen under Obama. The national debt has skyrocketed; the recovery from the Great Recession continues at a most anemic pace, etc.

The Democrats concede that some things may not yet have improved as much as they like, but they say things are, to them, better overall than in 2008.

The party faithful of both sides hardly need convincing their candidates are the right ones to vote for. The battle, though, is for the independent voters and the swing state voters. There is still a lot of time between now and Election Day in early November for either party to either totally win or totally lose.

This, of course, brings me to PR. Is your own PR better now than it was four years ago? What have you done since 2008 that has been successful? What have you done since 2008 that has failed? Have you integrated social media as part of your overall marketing communications strategies or not? What have you done during the past four years that resulted in your thinking “outside the box”?

Drop me a line and let me know. Let's start a conversation and share our knowledge.

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About the Author
Gerard E. "Gerry" Mayers writes about PR and other relevant topics for PR professionals. A former PR manager for Sensor Products, Inc. (currently based in Madison, NJ), he lives in Milford, NJ.
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