Tactics When You're Tweeted

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By: Doug Bedell

You've heard how Twitter is being used as a news stream. Suppose your own company's name comes streaming by in an unflattering tweet. Mohana Ravindranath reports in The Washington Post an apparent PR consensus on how to respond to Twitter pings and to maintain an accountable presence there.

Basically, it goes, respond to a tweeted complaint with a conciliatory tweet, and quickly take the conversation offline — a response tweet followed up by a direct message.

(Photo by Justin Sullivan/Getty Images)

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About the Author

Doug Bedell has a background in journalism and PR and is the proprietor of Resource Relations in Central PA, which focuses on organizational communication, crisis communication, and social media. His blog, “Beetles Beat,” can be found at www.ResourceRelations.com. On Twitter, he’s DougBeetle.

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