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Tactics When You're Tweeted
By: Doug Bedell
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You've heard how Twitter is being used as a news stream. Suppose your own company's name comes streaming by in an unflattering tweet. Mohana Ravindranath reports in The Washington Post an apparent PR consensus on how to respond to Twitter pings and to maintain an accountable presence there. 

Basically, it goes, respond to a tweeted complaint with a conciliatory tweet, and quickly take the conversation offline — a response tweet followed up by a direct message.

(Photo by Justin Sullivan/Getty Images) 

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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