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PR at the Extreme: A Police Emergency Response Team
By: Doug Bedell
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In its 27 years of operation, the Somerset County Emergency Response Team (ERT) in New Jersey has never fired a shot at a person threatening to harm themselves or others. These standoff negotiators, typical of many more across the country, exemplify both police work and public relations at its most stressful. Their story is told in gripping terms by Everett Merrill on Gannett's MyCentralJersey.com  

Called out at a moment's notice, team members practice key skills — emphatic listening and sensitized communication — over a tool of choice, a bullhorn. And it works. 

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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