| 'Big Data's' Challenge to PR |
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By: Doug Bedell |
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 PR people are supposed to be good at listening, but what happens when listening becomes trying to pick up insights in a daily torrent of web-generated information? It's becoming increasingly daunting to listen well. That said, we're pleased to refer you to a primer on listening and sorting from March Communications in Boston — "Big Data, Big PR?"
A March Communications blog post provides a half dozen links indicating how one PR firm, at least, is reconnoitering the data scene for clues on how to listen effectively in an information torrent. It's a good entry point for your own struggle with the deluge. March is a technology PR agency.
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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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