Many brands seem to sustain success in the midst of adversity more than others. JetBlue Airways is the brand that has provided amazing customer service and awesome branding, right smack in the middle of controversy.
Sure, JetBlue may have endured attention after a flight attendant’s dramatic resignation departure of evacuating the aircraft while in motion in 2010. And yes, they received media scrutiny earlier this year when an airplane pilot suffered a mental breakdown, resulting in an emergency landing in Texas. Despite it all, JetBlue remains the brand that has mastered brand awareness while diverting attention away from the negativity. JetBlue effectively uses social media to maintain relevant and interact with consumers. Here are two ways JetBlue sustains successful brand awareness in the digital realm.
The official online blog of JetBlue Airways, BlueTales, serves as the destination for all things JetBlue and beyond. ith blog entries ranging from monthly employee profiles to travel tips, JetBlue publishes relevant news in a timely manner. BlueTales allows for 24-hour constant engagement, resulting in 24 hours of original content and brand awareness.
With 1.6 million followers, JetBlue is clearly using Twitter effectively. Sending engaging tweets to potential customers, frequent fliers, and the overall online community, JetBlue’s Twitter page is best known for keeping up with the airline's sleek image. JetBlue’s Twitters site informs followers of awesome discounts, all while tweeting weather reports affecting flight delays. Quite engaging, don’t you think? I sure do!